Audience targeting options are more limited when boosting posts so it’s worth creating Saved Audiences in advance. …and then choose an image, audience, budget, and duration and you’re all set.įor promoting a single event it’s a very quick and easy option, the main thing that needs consideration is choosing the correct audience. This is a very simple way of setting up an ad campaign for the event. There are two ways we can do this either directly from the Facebook page or via Ads Manager. Now that you’ve created your event, tagged co-hosts to increase distribution, and shared via your networks, it’s time to ramp things up with some paid promotion. How to Use Facebook Ads To Boost Attendance (and Sell Out) If you have a Facebook group for your business, consider duplicating the event in there and then using the invite option.Īt AdEspresso we always get more organic event responses from our private customer Facebook group than when we post on our business page. Tip: Don’t Forget Your Facebook Business Group You can build awareness about your event by posting the updates before, during, and after the event. Sharing pictures, stories, or updates on your event page can help keep it top of mind and relevant in guests’ newsfeeds. Get as many staff as possible to do this as well so that you can build up a large amount of organic distribution. When an event is created you can invite friends, share via messenger and share as a post on your profile page. If an event gains traction within a local area it can feature within the “events you may like” section and if several friends of the Facebook user like it, it can feature in their “popular with friends” section.Įvents can get a lot of extra distribution if you seed the event this way so it’s time to tap into your network. Step 6 – Promote Your Event Organicallyīefore paying to boost an event, it’s good to maximize the organic distribution so that you can get as many responses as possible for free.Instead of having to keep creating new events, you can add multiple dates to save time. For example, a movie might be showing every night for a week, or perhaps your restaurant hosts a Mexican night every Thursday. Many events will be one-time only but others will be recurring. The event can then show on their page events calendar and they can boost it and share it with their networks.Īdding several co-hosts can greatly increase distribution. Is your event in collaboration with another brand or public figure? If so, add them in the co-hosts box. It’s best to keep it clear and to the point and avoid emojis and special characters.Īdding a location, description, category, keywords, and time will make it easier for people to evaluate your event and so it’ll increase the number of responses. There’s not too much room to get creative here as the maximum character limit is 64, and longer names can get cut off on mobile devices. This can be an image or a video.įor pictures, an aspect ratio of 1.9:1 or 1200×628 pixels is best. If using a video, it can be between 30 seconds and 5 minutes in length.Ī high contrast image without too much text is recommended. On your business page, click the “event button” and you’re all set to create your next event.įirst, upload a visual. Ready? How To Get Started with Facebook Events: a 6 Step Action Plan So we’d better start getting things done. Let’s face it, they’d much rather just hit the “interested” button on your event post as they surf their Facebook feed. Or maybe you could put an ad in the newspaper, but who reads those these days? Is your audience really going to remember the details and write it down in their diary? Do they even have a diary? You could advertise on the local radio but everyone is now listening to Spotify instead. So, your business has an event coming up and you want to maximize the number of people attending. How do you create that awareness? In this post, we’ve covered how to create your event and harness the power of organic content to boost visibility, and how to turn that same event into an ad that converts. Hosting an event is always a challenge for a company, it means investing time, money and effort to succeed. Creating and planning it can be hard work – but marketing doesn’t have to be. Used during important occasions, or even as a regular part of your marketing strategy, Facebook events would help you to connect to your customers and give them an experience that will make your brand unforgettable. Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell tickets directly on your event post without the user even having to leave Facebook?
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